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Letters to The Man, News and Reaction, Technology, Testimonials

Amazon Associates and Google Blogger Now Integrated

I received an e-mail with the subject “Amazon Associates and Google Blogger Now Integrated” and I was amused in much the same way that I am amused when I see a dog enjoying someone else’s vomit. The e-mail invited feedback via Twitter, but I went to fill out a form. This is what I wrote:

Hello,

I received an e-mail with the subject “Amazon Associates and Google Blogger Now Integrated” and I was like “oh, trainwreck!” Then I realized Google had added a feature so associates could link more easily. That’s cool.

Except, Blogger is a horrible, horrible, truly awful platform. Hopefully you are working so that bloggers on other platforms, like WordPress, can do stuff effectively. (I know I stopped years ago as it wasn’t worth the effort.)

This was troubling: “The new tool allows Bloggers to add links and images . . .”

Why is it troubling? Because there are bloggers, and then there are users of Blogger. I realize that “Blogger” is short-hand for a “user of Blogger” but it also implies that Amazon is thinking that the only bloggers that count are the ones with a capital B.

But the real punchline was:

“Please tell us what you think of our new Amazon Associates for Blogger feature using hashtag #AMZN4BLGR on Twitter”

This is awesome on two levels:

1) “We should collect feedback from users. I know, we can assign our users a hashtag and they can communicate with us on Twitter! We’ll be trendy cool social media mavens!”

2) “Gotta think of a hashtag! Okay . . . let us take the words Amazon and Blogger, remove the vowels, and smash it together with the number 4. Because, after all, if we’re collecting feedback from users and limiting them to 140 characters on Twitter our hashtag should look like a car’s license plate!”

Maybe instead of having a giant social media marketing boner over integration with the most technically awful leading blogging platform you could focus on delivering core functionality to users that should have been delivered four years ago.

Sincerely,
-daniel

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Categories: Letters to The Man, News and Reaction, Technology, Testimonials