Here’s an e-mail I just sent to Shell Gasoline:
Shell Logo, courtesy walknboston.
I had no strong feelings about gasoline brands either negative or positive, until this morning. I pulled into the gas station at 19th Ave and Taraval in San Francisco, and the gasoline pump started talking to me and then playing commercials. There’s no way that I would find to turn it off. It was really obnoxious.
When I get my gas I like to have a moment I can stop and think. With blaring televisions on the gas pump I am instead filled with antipathy towards your brand. Because of my experience this morning I now know that when I need gas and I see a Shell station and a non-Shell station, that the non-Shell station is not likely to have a noisy television to annoy me while I get gas. For that I am willing to pay a premium.
Thanks for listening.
Yup. I am a grumpy old man.