Letters to The Man, Movies, News and Reaction, Sundry, Technology, Testimonials

Dear Netflix . . .

Left a comment on the Official Netflix blog:

What I have always liked about Netflix is that it was a one-stop shop that knew what kind of movies I like to watch, and could make smart suggestions. Netflix had a huge selection and could send me just about any movie I could want. The streaming was a nice addition, but you lose a lot of control that you have on the DVDs like selecting aspect ratios or subtitles. Sometimes the instant gratification is nice but what was important wasn’t a red envelope versus a streaming video, it was that one way or another, Netflix would get me movies I wanted to see.

Then you decided that what I really wanted had little to do with movies or brand loyalty and everything to do with having a medium preference shoved down my throat.

If the streaming is such a fundamentally new business model start a new business and be done with it. Call it Streamstr. Partner with old-fogey Netflix and their stupid red envelopes so their retarded users can stream a few videos. Better yet, be the Netflix I knew and loved so many years: deliver movies I want to me. If I have to pay more for postage or more for some streaming movie that is really “hot” that is totally cool.

But what you are doing right now is some sort of bizarre unsettling brand seppuku. Why is such a great company working so hard to come up with new and innovative ways to scare away its loyal customers?

Netflix used to be about people watching movies. End of story. Movies. Movies. Movies. Its not about picking the winner between VHS and Beta, its about your customers and their love of movies and about your love of getting the movies to your customers. No nonsense, no bull, no false choices. And now? You’re tossing that advantage aside, and I am just as well served by your competitors.

Making the experience more complex for your customers is just plain dumb. =(

Good luck with your brave new spin-off model. It was a nice ride while it lasted.


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Categories: Letters to The Man, Movies, News and Reaction, Sundry, Technology, Testimonials