People, I will not beat around the bush. The old slogans convey a variety of disparate mission statements, which in turn only muddles up our message. I have had the mar-com team work on this for the past two months, and after a lot of process, and vetting, we have a new creative that consolidates our message in to a single slogan. I think you’ll agree that this captures the essence of punctuality, in a single, strong, coherent message:
A hand-stitched early bird in time gets to save nine worms in the bush.
You’ll find in your briefing packet a selection of tee-shirts, coffee mugs, letter openers, and tape dispensers all bearing this new slogan. We’ll be measuring over the next few months whether this new campaign has proven effective in improving on-time performance of key deliverables.