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Good Reads, Technology

The New York Times > Microsoft on the Trail of Google

I must recommend this New York Times article about Microsoft’s attempt to develop a Google-class search engine. It pokes fun at Microsoft with dry wit. Some highlights:

The new look consists of an empty white screen that loads blissfully quickly, even over dial-up connections, and an empty, neatly centered text box where you’re supposed to type in what you’re looking for. The search page is ad-free and, except for the MSN logo, even devoid of graphics. (On July 4, however, MSN added a waving-flag graphic, an imitation of the way Google’s witty artists dress up its own logo on holidays.) In short, MSN Search couldn’t look more like Google if you photocopied it.

Unfortunately, Microsoft calls the separation of advertising an experiment, not a permanent change in policy. It seems to be trying on honesty in the mirror to see if people will find it attractive, rather than realizing that running a principled business is the way to win customers’ trust.

If you read the whole thing through, you’ll discover that Microsoft has a long way to go to achieve its search-engine dominancy.

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Categories: Good Reads, Technology