Study Shows Ignoring Dannyman is an Expensive “Faux Pas”
Increasingly, prospective and existing customers are interacting with corporations electronically, both for research and purchasing purposes. Those that ignore online inquiries are alienating consumers–especially young “affluents,” the 24- to 33-year-olds earning $75,000 or above who are the heaviest Internet users (and most likely to be asking the questions). In fact, our research indicates that 70 percent of consumers go to a competitor’s site if they don’t receive a timely response to an online inquiry. And losing those customers is a faux pas few companies can afford.
I don’t really need to read the rest of this CNET article because I already know all I need. Companies, fear my “affluent” wrath!! MUHAHAHA!!
