Technical, Technology

Amazon Hack: Reverse Showrooming

Modern retailers have a challenge we have come to call “showrooming” where a consumer visits the local store to try out a product, then they go and order the product off Amazon.com or another retailer for less money. Some retailers will do online price matching, which is reasonable because even though that lowers their margin, they still get the sale, and can upsell you a few accessories. I saved a few dollars this way while buying a TV from Fry’s.

However, I was just browsing Amazon.com for a resin adirondack chair, where I saw:

Twenty six bucks!? Sounds good . . . not eligible for Prime, so let’s check the shipping . . .

Whiskey . . . Tango . . . Foxtrot . . . $192 shipping you say?!! Something is fishy here . . .

So, I surf on over to True Value’s web site, where the chairs are $20, and they’ll ship to the local store.

Which makes me wonder if this is a case of “reverse showrooming” . . . I go to Amazon.com because I can probably find what I am looking for, then I am led to a local retailer to save money. Very clever . . .

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Categories: Technical, Technology