Like Salon or Slate, only, ideally, ANYONE could publish. Articles go in to categories, and readers can "log on" to the site, and rate articles they like and don't like. These ratings go in a database so that after awhile, the Magazine can determine which articles are most popular, and which articles are most likely to be enjoyed by any particular user, based on the commonalities with other users, the user's regard for the author, the category of story, etc. Articles could be ranked something like score * age decay, in a base case. MONEY? So, the Magazine nags you from time to time, and if you feel like it you can dig in and put some money down. The Magazine takes a cut, and the rest is divided among the user's favorite authors. As an incentive to subscribe, popular authors could opt to make certain articles subscriber-only, and the threshhold criterion could be "what is the user's current average monthly contribution?" This means that users would opt to renew their membership on a monthly, quarterly, annual basis, or whatever. They pay their subscription up front, and their "score" in this regard is their monthly contribution. A user could pay something cheap like .50 / month, but an article might give subscriber-only access at a $2 / month threshhold. In this way, the author and the reader dance a delicate tango in determining value-for-content. An author could, of course, review appeals from less financially-edowed readers, and allow certai users through without meeting a specific threshhold. The ability of authors and readerrs to communicate with each other is really important.