Bribed by Haagen-Dazs
Haagen-Dazs responded to my feedback really darn quick. I’ve been slow in sharing. Too busy eating free ice cream . . .
Dear Mr. Howard,
Thank you for your email regarding the change to the size of our Häagen-Dazs cartons. We understand your concern and appreciate your giving us the opportunity to explain.
As you might imagine, the cost of continuing to offer the country’s finest all-natural superpremium ice cream has increased dramatically over the last several years. On average, we’re paying 25% more for raw ingredients today, and this is true despite what you may be hearing about a drop in some food costs.
By downsizing our cartons rather than increasing the price per carton, we’re balancing our need to cover our increased costs with the realization that our country is in an economic recession. We wanted to avoid a price increase that could put Häagen-Dazs out of reach for consumers.
From our choice of ingredients to the careful and deliberate way we craft our ice cream, we never skimp on quality. Nor will we compromise our commitment to 100% all-natural ingredients. We believe Häagen-Dazs ice cream lovers appreciate and rely on that commitment.
Please watch your mail for two gift certificates to arrive shortly, with our hope that you will continue to enjoy your favorite Häagen-Dazs flavors.
Sincerely,
Katty Pien
Häagen-Dazs Brand Director
It’s like 27 flavors of Awesome!
