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February 4, 2005
Technical, Technology

Project Idea: Referer log Zeitgeist

So, take a look at backlinks. It is kind of a mess, culled from my web server’s Apache log, but gratifying to browse. Apparently, I am the top hit on Google for such things as:

I owe such “fame,” I think, in large part, to WordPress’ clever habit of putting title keywords in to the URLs of my posts. Google seems to lend a bit more credibility to URLs that match keywords as opposed to goofy URLs. “What’s in a name? Would a Rose, by any other name …”

Anyway, another thing you’ll see in there is some spam referers that companies will wrap in to HTTP requests with the expressed intent of appearing on a public “backlinks” page to boost their own Google ranking!

I have been thinking to hack up a little log-file parser that pulls the referers out, and checks on them to make sure they actually link to the pages they say, and if the referer is a search engine, to check the results on that search engine and report the ranking. It is nice to:

And, thinking 1.1, it would be neat to track this data by week, or month, and see gaining keyword hits, and declining keyword hits. A personal site “zeitgeist” if you will.

Has anyone ideas on implementation, or if it has already been implemented, or other features that would be nice, or how best to arrange the results? Drop me a line or comment here. Thanks!

-danny

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Response

February 8th, 2005

Ben

I recently came across a way to filter out the referer spammers. Take a look over at http://cavlec.yarinareth.net/archives/2005/01/11/killing-referrer-spam/ and see what you think. It’s .htaccess based - they’ll either get 403′d, or it’ll silently redirect to the spamming site.

As far as parsing and doing intelligent things with page referers in WordPress once you’ve dispensed with the riff-raff, take a look at this plugin David Chait did (actually, he improved upon a plugin that I improved upon). - http://www.chait.net/index.php?p=238 - it’ll let you generate lists of top referers, recent Google queries that lead to your site, etc.

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